Ever since I can remember I’ve always been around two wheelers. From my dad building bikes in the garage, to going into the family business, there has never been any shortage of motorcycles in my life.
I built my first custom motorcycle when I was 15 years old. After that I immediately became hooked and knew exactly what I was going to do—design and build custom motorcycles.
The Latest Trend—Performance Driven Design
The next big thing in motorcycle customization is what I call “Performance Driven Design.” What this means is not only building or customizing for style purposes, but also for function and the ride itself.
We spend so much time and money on these machines that we should enjoy riding them just as much—or more—as looking at them.
In the earlier years of custom motorcycles you almost always had to sacrifice the ride for style. With modern technology you no longer have to do this, you can design and engineer custom motorcycles that ride just as good as they look.
My favorite part about this trend is the performance aspect. I’m not too easy on my bikes and I like to hit the “twisties” and throttle hard. The availability and drive to make performance products is better than ever, resulting in great riding motorcycles.
American Muscle Redefined
The Victory Combustion Concept motorcycle we built definitely fits into the Performance Driven Design concept. It’s been called “American Muscle” which I think is a great description.
The bike is rooted in the old school muscle car mentality but built on the modern technology. This 1200cc water-cooled machine is engineered with modern engine technology and has the most horsepower of anything in its class.
Expect many v-twin motorcycles in the near future to follow suite.
I think there are several factors influencing this new trend in customization, but I would have to say the leading one is the impact of technology. Information is more accessible than ever before and a company or individual won’t make it in the long run if they don’t produce quality functioning motorcycles that take advantage of this technology.
My personal inspiration comes from all over. Whether it’s a bike I see going down the road or the architecture of a building I walk by, I keep my mind open to all sorts of design possibilities. You’d be surprised all the ideas you can pull from a wide range of sources.
What’s Down the Road?
The future certainly is bright for customizing motorcycles. There are several great young builders that are also breaking new ground such as Jesse Rooke, Satya Kraus, and Roger Goldammer.
In addition to performance-based customs, I think we’re going to see a trend with sport bike based products being used on cruisers as well as old school hand built motorcycles. We’ll probably also see some styles and tricks from the 60’s bikes show up in modern form.
I can’t wait to see what they come up with!