The Bell Helmets brand has been synonymous with quality helmets since they began making racing helmets in 1954. Bell’s parent company, BRG Sports, also owns Riddell and Giro helmets, which provide top-notch helmets for football players, skiers, and bicyclists. One thing that has kept Bell at the top for so long is their dedication to safety. If you’re thinking that sounds like a no-brainer, you’re right. Or, at least you should be right. However, many brands today create helmets, send them off to the federal Department of Transportation (DOT) to get approved and call it a day. Certainly it’s within their rights to do so. Bell, on the other hand, is one of the few companies that has a large testing lab built right into their headquarters so they can fine-tune what happens when your head, in their helmet, meets the pavement or dirt.

Having a test lab on site means they can do the testing themselves instead of mailing it off to a third party and waiting for a report. They can also discuss the results with the people who perform the test and use their expertise to come up with new ways to improve helmets rather than just worry about passing a test. Because BRG Sports owns a number of companies completely dedicated to protecting the human head, Bell’s helmets are seen by dozens of people dedicated to helmet R&D, from all different corners of the head-protecting world. The Bell team is able to pull inspiration or ideas from the Giro or Riddell teams, and the collaborative environment provides huge gains. Having their own dedicated staff also enables Bell to test the helmets in many different ways and put the helmets through various test scenarios, based on feedback from their riders, instead of relying on the specific contact points from the DOT test. Additionally, the lab at Bell is able to re-create the tests from both the DOT and Snell standards to ensure they are making the cut.

In addition to testing on-site, Bell is also equipped with 3D printers and on-site prototype-making capabilities so that, when they get feedback, they can take that information and create a new model to test. While most companies’ feedback loops can take weeks, the team at Bell can run through multiple iterations of a feature in hours.

The latest in Bell helmet technology comes from their new Custom-Fit Program: Bell is able to take a scan of your head and mold the liner of your Bell Star Carbon or Bell Moto-9 Carbon to fit your head perfectly, which means no hot spots and no wiggle room. The snug fit is obtained by adding extra padding where there is a gap between your head and the helmet, which means you’re wearing the most protection possible with the appropriate helmet shell size.

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Allstate Insurance Company is not affiliated with Bell Helmets, Easton-Bell, Riddell, Giro, or Blackburn helmets. Allstate makes no warranties or representations and is not liable for any goods or services provided by this individual or organization. The views presented here do not necessarily represent the views of Allstate.